Since its' foundation in 2004 innotaste (from „innovation“ and „taste“) has been the flavour distribution partner in Germany for the international Firmenich group. Within a few months further strategic principals have joined and innotaste has expanded its business activities to several European countries. The aim of these co-operations is to improve the service to our common food and beverage clients.
To achieve this, experienced Firmenich employees from Sales & Marketing and distribution experts from German C.H. Erbslöh group have become a unity by founding innotaste GmbH. Since then innotaste has taken the responsibility for the food activities of the parent company C.H.Erbslöh which has already been operational with own subsidiaries in several European countries for many years. This creative merger clearly differentiates innotaste from its’ competitors.
innotaste has a clear focus on only a few suppliers rather than offering a product portfolio from A-Z.
Apart from a selective and market driven extension of the product portfolio innotaste completes its` service package through strategic co-operations in Germay and abroad.
A computer-aided warehousing (4000 tons capacity, DIN EN ISO-9001:2008) and an own quality and application lab make innotaste a reliable and flexible partner on the market for food and beverage ingredients.
The keys to success are:
innotaste sees itself as a partner for innovative solutions. The tailor made service package is made to suit the individual demands of the business partner. Flexibility, know-how of the market and proximity to the customer determine innotaste`s activity.